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There's a long history of tension between Sales and Marketing, especially in B2B organizations. Initially, it stemmed from skepticism from Sales that Marketing's work provided anything of measurable value. Things began to change as digital tools and strategies became more widespread, however. Affiliate marketing Now, marketers can prove that their efforts have an impact. Demand generation and inbound marketing tactics such as digital ads, SEO, and email campaigns prove highly effective at getting prospects to sign up for product trials, download content, and even request meetings with salespeople. Affiliate marketing Actionable, scalable strategies make it easy to demonstrate value. Too much of a good thing? Problem solved? Not quite.